Mark Radcliff

Justin Weeks

March 25, 2008

WRT 351

Critique of GVSU’s AD Club Website

We have come across the Grand Valley’s Ad Club’s website. The site is poorly designed in many aspects, including the aesthetic appeal, functionality, and inefficient use of space. This site does not invite the user to tour the site with any elegance or style.

There are many things that are not appealing about this site. The first mistake that the site designer makes is that the site’s title is “untitled one.” This is a major problem because it gives the site an amateur feel as well as indicates that the site designer did not spend enough time on this project.

The second thing that the site does wrong and is continuously doing wrong is the complete lack of updates. The news link shows events such as the first meeting and campus life night. Both are events that happened in early September. This shows lack of devotion to the site and its upkeep. This is a major problem because sites require continuous information.

The last and final problem that the site has is that the background is not well designed for the application. The background graphic changes sizes and position from page to page as well as completely cover link text at the bottom of the page.

These items described are what make the Grand Valley’s Ad Club website a serious design problem.